Be One of Us
Audius is a decentralized Music Streaming Platform secured by blockchain technology to protect and verify metadata attributions. It is a platform designed for musicians.
With Audius, musicians can have more control over what is happening with their music, including the power to sell directly to their fans.
Rule of 3 Agency
Our Agency is called Rule of 3 because we are three members, and because the rule of threes is a communication strategy that states that any ideas, thoughts, events, characters, or sentences that are presented in threes are more effective and memorable.
In a group of 3, the cool thing is that we can always reach a consensus by majority vote-- but we also help each other, call each other out when something doesn't make sense, and push each other to be better designers and strategists.
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Tibo Zhu
Storytelling; Strategist
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Lia Alemán
Head of Branding
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Lili Zhang
Lead in Visuals
Design Process
Stage 2
Benefits
Audience feels identified
Highlight benefits
Direct communication with target user
Strategy
Stage 3
Collaborate
Audience feel empowered
User shared content
Gifts and merchandising
Get attract the attention of more musicians and music lovers.
To learn that AUDIUS is different from most music platforms in that it is free and has no restrictions and there is no third platform that charges fees.
By attract more customers through our promotions to meet their needs and retain regular customers through colorful poster designs and video promotions
Because AUDIUS is a platform that thinks about musicians and music lovers.
Stage 1
Launch
Audience feels excited
Create awareness & interest
Call to action
Step1
WHAT'S THE EXPERIENCE LIKE THEN?
The user will begin encountering print ads around big cities. These posters are dark, edgy, high-tech style. Inviting the users to dive into content offers And they are very big posters. They pay all your attention when you see them, even if you can't understand what it is about yet.
Step2
NOW I'M CURIOUS, BUT SHOULD I JOIN?
The second round of ads has a little bit more copy that talks directly about the benefits. This platform will give you exclusive content as a fan. It will help you interact with a musical community.
These ads have a purple stripe running through them, highlighting that these users are now Audius members.
It also has a QR code. And these ads are also displayed around the city in places where people often go. The QR code doesn't take you to the app store to download the app as one might expect, but rather to the website and a video.
Step3
I'VE JOINED. NOW CREATESOME CONTENT.
As an extra push, we are going to share merchandising with the first 1,000 new downloaders, as well as some selected influencers to incentivize them to share content.
Merchandising will be things like stickers and clothing. We could also ally with influencers so that they start sharing the content they create and inviting others to come to the platform as well.
