Echo - the journey of a brand crossing cultural boundaries with influencer marketing

Problems

Echo - the journey of a brand crossing cultural boundaries with influencer marketing

Echo, as an Asian brand in the United States, uses traditional baby carriers as a carrier to uniquely blend Asian traditions with modern American lifestyles. The brand's baby carriers are not only functional products but also symbols of cultural collision and traditional love. The red line reflects the bond passed down from generation to generation in the product, carrying the warmth of family inheritance.

Strategy

Target Audiences

Colors & Logo

Package

Instagram post

#Growing with Echo

Digital Poster

Shopping bag

Lil_cherry / Echo

Social Media Influencer