Echo - the journey of a brand crossing cultural boundaries with influencer marketing
Problems
Echo - the journey of a brand crossing cultural boundaries with influencer marketing
Echo, as an Asian brand in the United States, uses traditional baby carriers as a carrier to uniquely blend Asian traditions with modern American lifestyles. The brand's baby carriers are not only functional products but also symbols of cultural collision and traditional love. The red line reflects the bond passed down from generation to generation in the product, carrying the warmth of family inheritance.
Strategy
Target Audiences
Colors & Logo
Package
Instagram post
#Growing with Echo